Alex Fragen, Summit Entertainment’s former president of TV distribution who oversaw the company’s free and pay TV and VOD and PPV, has joined UTA as a strategist to help agents and clients maximize various delivery platforms. He also previously worked for 14 years at Paramount Pictures where he was responsible for all aspects of television distribution for the studio library in North America. Most recently he worked at multi-media consultancy firm Question Media Group helping such companies as EPIX, Colony Capital and AwesomenessTV to maximize their multi-platform efforts. So basically, Fragen was hired to help the agency negotiate deals and get the best terms for their clients throughout various platforms. The business model for content distribution (with the various windows) has changed so much over the years that all agencies should probably be doing this, if they aren’t already, for their clients. The move to bring in Fragen and his expertise is smart, considering that there is so much content — for instance at Sundance or other film festivals — that might not get picked up but will be able to find new life outside mainstream theatrical distribution.
This is an area UTA has been very involved with in the past. For instance, the agency helped established a distribution model for writer-producer Tom Fontana’s series Borgia on VOD and one of the first scripted series exclusivity deals for Netflix. They also assisted their client Brian Robbins create the digital network AwesomenessTV, a web-based multi-channel network (or MCN, which means it works with YouTube to facilitate the programming, cross-promotion, and monetization, in exchange for a percentage of the ad revenues from the channel). AwesomenessTV distributes content both theatrically and on cable television networks using social media platforms to brand-build. (more…)