FCC Fines Viacom, ESPN, And NBCU $1.9M For Misuse Of Emergency Alert Sounds: Video

The companies got into trouble after they ran ads for FilmDistrict‘s 2013 thriller Olympus Has Fallen that include the distinctive Emergency Alert System warning sounds, the FCC says today as it proposed what it calls the largest ever penalties for its misuse (watch the ad below). Viacom will be hit hardest with a $1.12M fine for airing the ad 108 times over five days on Spike, VH1, MTV, Comedy Central, MTV2, Centric, and BET. NBCUniversal will have to cough up $530,000 for running the ad 38 times over six days on Syfy, USA, and five regional sports networks. And ESPN follows with $280,000 for running the ad 13 times over four days on ESPN, ESPN2, and ESPNEWS. “The FCC has long prohibited the transmission of actual or simulated EAS Attention Signals or tones in circumstances other than a real alert or an authorized test of the EAS system,” the FCC says. The cable companies said that the rules don’t apply to them because they don’t participate in the EAS program, the FCC notice notes. (more…)

This article was printed from https://deadline.com/2014/03/fcc-fines-viacom-espn-and-nbcu-1-9m-for-misuse-of-emergency-alert-sounds-692819/