Specialty Box Office: SPC’s ‘The Lunchbox’ Solid Newcomer As Oscar Hopefuls Continue Their Reign

All attention is on the Oscars (and Spirits) this weekend, but a couple new specialty releases managed to gain some sparkle as they rolled out in limited release. Sony Pictures Classics’ Cannes debut The Lunchbox from India reigned over a half-dozen newcomers that rolled out Friday. The feature from the subcontinent (and not a “usual Bollywood” film) found traction to the tune of $51K-plus in an NYC & LA platform release for a solid $17,108 average, while Cinedigm’s Bag Man also bowed decently, grossing over $28K for a $14,245 average.

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“It’s one of those engaging foreign films that has a potential to cross over [audiences],” SPC’s Michael Barker said about the film this week. “It’s culturally Indian, however the story crosses all borders.” Barker said the film will head to up to a dozen markets the following week, eventually playing the top 50 markets within five weeks of this weekend’s initial rollout.

Related: OSCARS: Pete Hammond’s Absolute FINAL Predictions In Every Category In One Of The Most Competitive Races Ever

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This article was printed from https://deadline.com/2014/03/specialty-box-office-spcs-the-lunchbox-solid-newcomer-as-oscar-hopefuls-continue-their-reign-692157/