EXCLUSIVE: Minecraft, one of the hottest video game franchises in the market today, is going to be made into a major motion picture. Warner Bros. just acquired the rights to the wildly popular game from Swedish indie developer Mojang AB (mojang means “gadget” in Swedish). The property already is getting huge interest from writers and filmmakers as Warners is putting together a live-action version. Roy Lee is going to produce Minecraft via his Vertigo Entertainment production company along with Jill Messick (Mean Girls and Mean Moms) who will also produce in some capacity. Lee produced the megahit The Lego Movie with Dan Lin which launched a franchise for Warner Bros and a sequel is planned. Jon Berg is the executive in charge at the studio. CAA brokered the deal for the film rights.
Minecraft is one of the top five “open world”-type games, in which players can engage in a virtual world, creating any environment they can dream up with virtual blocks. It often is described as a “open sandbox” where the users can build anything they want. Minecraft has become an Internet sensation since its introduction in 2011. I know, gamers out there will point out that the beta version was introduced in 2009 and were invited to buy and play the game before it was finished — which was a smart move by Mojang because the players basically became the company’s test market and helped develop the game itself. (It didn’t hurt their bank account either). (more…)