In a re-alignment of its U.S. network portfolio, Discovery Communications has named Eileen O’Neill to be Group President of the Discovery Channel and has been given oversight of Science Channel and Velocity — two networks seen to have tremendous growth opportunity. TLC, which O’Neill is credited with turning around, has been given to the care of Marjorie Kaplan, who becomes Group President of TLC and Animal Planet, while Henry Schleiff adds O’Neill’s Discovery Fit & Health network to his watch, as Group President of that network and Investigation Discovery, Destination America, and American Heroes Channel.
“Nearly 70% of our global output is developed, commissioned and acquired in the U.S.,” company CEO David Zaslav said this morning in a memo to staff. “Most of our big characters, new franchises and tent pole specials have been developed by U.S. Network creative teams. We continue to invest in new international and local content, but it turns out that Gold Rush, River Monsters and I (Almost) Got Away With It attract an audience in almost every market in the world. The optionality of sharing our programming across so many brands and countries, and lining up that domestic content engine to support our global distribution growth overall, is key to our success.” He noted the cpmpany’s marketshare in the U.S. is up significantly over the past six years, growing from 5% in 2007 to nearly 12% today, “and that creative output has helped drive marketshare growth of nearly 25% internationally during the same time.”