February cable ratings are in — Piers Morgan may be out at CNN, but what about the rest of the network’s primetime, which looked none too good for the month, all losing around half their audience compared to same month last year? CNN‘s Anderson Cooper at 8 PM dropped 47% February to February in overall audience to average 421,000 viewers, and 46% in the news demo to 127,000 viewers for the month, according to Nielsen. In his defense, Cooper’s lead-in, Erin Burnett Outfront, dropped 39% to post an average of 293,000 viewers in February — CNN’s smallest monthly haul in the timeslot in more than two decades — and slipped 32% in the news demo to 100,000 viewers. Morgan’s getting scrubbed from 9 PM at CNN because, for instance, he logged 347,000 viewers for the month — down 46% — and 100,000 demo viewers — down 38%.
Meanwhile, Fox News Channel has now reached 146 consecutive months at No. 1 in total viewers, in both total day and primetime, among cable news networks, and is for February the only cable network up in both total viewers and the demo compared to last February. In all of cable, Fox News ranked third in primetime (8-11 PM) – behind USA Network and History – and fifth for total day. Meanwhile, neither CNN or MSNBC were able to crack the top 20 in either daypart. CNN ranked 39th in prime and 34th in today day; MSNBC 26th in prime and 27th in total day. Every hour of the day, Fox News dominated CNN and MSNBC combined in total viewers. It also beat both networks in the news demo. (more…)