HBO Dramedy ‘Looking’ Renewed For Second Season, Trio Promoted To Regular

Looking Renewed HBOHBO‘s Looking has been a growth story, and now the gay-themed freshman dramedy has been given a second-season renewal. It comes after a third consecutive week of series highs posted by the ensemble comedy this past Sunday when it drew 519,000 viewers at 10:30 PM, up 54% from the series premiere five weeks ago. Including encores, Looking averaged 749,000 viewers on Sunday, with its episodes attracting gross audience of 2 million viewers season to date. Despite Looking‘s soft ratings start last month, HBO brass were encouraged by the attention the show had been getting as they consider a show being part of the cultural conversation as important (and sometimes even more important) than ratings. As Looking‘s current HBO companion, Girls, has proven, the two are very much related, with the buzz surrounding Looking bringing  more and more eyeballs. (more…)

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