OSCARS: With Ballots Due Today, Campaign Ad Blitz In Full Force For Final Hours

Last chance Academy members — and you know who you are.

Voting for the 86th Annual Academy Awards closes today at 5 PM PT, but because of the Academy’s 2-year-old venture intoOscar_Logo110922004651__120227115551__130110030933 online voting, members who opted in for that option actually have the luxury of time today getting their ballots in. Of course, if you are one of those members who chose the old-fashioned paper ballot and still haven’t voted for this year’s Oscars, you have only one alternative: It must be hand-delivered to the LA offices of PricewaterhouseCoopers at 601 S. Figueroa Street by that 5 PM cutoff.

There are no hard figures on just how many voters wait until the last day, but they are probably the same people seen dropping off their taxes at 11:59 PM on April 15th. I do know of a number of members who waited until this weekend to vote, particularly since this is the first year all 24 categories are open to everyone and the Academy sent out an elaborate 13-disc set of DVDs of Documentary Features, ForeignGravity Poster Language Film nominees and the Shorts. That’s a lot to get through. One consultant told me they estimate that anywhere from 5%-10% of the voters waited until the last 24 hours, even surmising that Monday may have been the single biggest day based on anecdotal evidence and past history. “Several members I spoke with thanked me for reminding them. They had forgotten believe it or not,” this person said. Academy president Cheryl Boone Isaacs and CEO Dawn Hudson  have continued to work diligently to turn out the vote. americanhustle billboard“I voted. We’ve gotten voicemails, emails etc. They are doing a terrific job of making sure everyone does it by the deadline this week and I credit Cheryl for that, ” said one member in an email to me after they finally cast their ballot Sunday.

Related: OSCARS: ‘12 Years A Slave’ Telling Voters “It’s Time” – But How Will It Resonate?

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This article was printed from https://deadline.com/2014/02/oscars-with-ballots-due-today-campaign-ad-blitz-is-going-full-force-into-final-hours-689021/