The Importance Of Academy Screenings: Oscar Prospects For 'The Town' Lift Quickly

The Academy Of Motion Picture Arts & Science’s official private weekend screenings for voting members are generally a must-stop for serious Oscar contenders, not only to show the films to voters all at once but also to gauge reaction both audibly during the film and by buzz in the lobby and restrooms after. After complaints about the quality of some the films shown, the Academy last year revamped the committee that chooses them and now seems much more savvy about booking movies that aren’t wasting members’ time – or so they’d like to think. While some fluff still gets screened, the cinematic menu this time of year turns to a heavy sked of Oscar prospects.

Not everything gets booked because there are basically just four slots each weekend: two matinees and two evening shows. But of the 10 pictures nominated last year, only The Blind Side, which seemed to catch even Warner Bros by surprise, did not play at one of these screenings.

In terms of this year’s Oscar contenders, it was a big weekend for Ben Affleck’s The Town (which he directed and co-wrote and stars in for Warner Bros and Legendary Pictures) which topped the weekend box office with nearly $24 million. That was a bit of a surprise, particularly for an adult-skewing drama (albeit one with a LOT of action in it). Then again, it had a 94% fresh critical rating on Rotten Tomatoes. But what was really significant awards-wise is that I hear it had a smash screening at the Academy’s Samuel Goldwyn Theatre in Beverly Hills on Saturday night. So you have a film right out of the gate among Fall releases that looks to be a serious awards prospect.

Even though the movie’s official Academy screening was skedded just as Yom Kippur was ending, the turnout was larger than normal and the response at the end very enthusiastic. A 2-time Oscar winner who frequently attends these private weekend screenings for voting members told me, “There was big loud applause at the end credits — and that’s something I rarely see at the Academy.” He went on to praise the film as easily one of the best he has seen there in some time (and, interestingly, he’s not impressed with much of the 2010 output so far). He singled out Affleck’s direction and the acting ensemble for particular kudos. Two other Academy members who saw the film at non-Academy screenings told me the same thing. So Warners could (more…)

This article was printed from https://deadline.com/2010/09/the-importance-of-academy-screenings-oscar-prospects-for-the-town-lift-quickly-68838/