UPDATE: NBC’s Sochi Olympics Closing Ceremony Ratings Hit All-Time Low For Winter Games

UPDATE, 12:23 PM: The Closing Ceremony is now long over, the final numbers are in and NBC has hit a record – and not one they want. Last night’s 8:33 PM-10:36 PM broadcast received an 8.7/13 household rating with 15.1 million viewers. That is the lowest household rating for a Winter Olympic Games Closing Ceremony ever – dipping just below previous record holder of Torino 2006. Sunday’s result is also the second lowest household rating of the Sochi Games overall. However, it is not the lowest Winter Games Closing Ceremony viewership. Innsbruck 1976’s 12.9 million still holds the record there. Compared to Vancouver 2010’s Closing Ceremony, last night’s results were down 28% and 29% respectively from the 12.1/19 ratings and audience of 21.4 million of February 28, 2010.  The ratings result of last night slipped 2% from the 8.9/13 of the end of the Torino 2006 Winter Games but saw a small 2% viewership rise from the 14.8 million of  8-years ago.

Related: AMC’s ‘Walking Dead’ Thrashes NBC’s Olympics Closing Ceremony In Key Demo (more…)

This article was printed from https://deadline.com/2014/02/sochi-closing-ceremony-tv-ratings-olympics-nbc-winter-olympics-688122/