BOX OFFICE PREVIEW: ‘Lego’ Can’t Stop Building, But No. 2 Is Up For Grabs

legoWarner Bros.’ The Lego Movie will, undoubtedly, take this weekend over newcomers Pompeii from Sony Pictures and the Kevin Costner actioner 3 Days To Kill from Relativity Media. But the interesting thing is that we have four pictures this weekend vying for the No. 2 spot and three of them are from one studio. hr_Pompeii_6Sony not only has Pompeii, a love story set against the backdrop of an angry Vesuvius, which one former distribution executive (Jim Amos) calls Cloudy With A Chance Of Lava, but also the holdover MGM title RoboCop and the Kevin Hart-starring comedy About Last NightThis is a testosterone-pumped weekend as not only are the newcomers — 3 Days To Kill and Pompeii — both skewing to various ages up and down the male demo but so is RoboCop. All four pictures at this point in the game are looking to make anywhere from $10M to low teens. Fandango is showing that 42% of ticket sales belong to Lego. (FYI: Pompeii was fully financed by Constantin Films with FilmDistrict providing the marketing and distribution funds). (more…)

This article was printed from https://deadline.com/2014/02/box-office-preview-lego-cant-stop-building-but-no-2-is-up-for-grabs-686642/