As she just marked her 10th year anniversary atop CBS Entertainment, Nina Tassler has been promoted to Chairman of CBS Entertainment and has signed a new contract that will keep her at the network through 2017. Tassler continues to report to her long-time boss, CBS Corp. president and CEO Leslie Moonves.
Tassler oversees CBS’ entertainment programming across primetime, daytime and late night, and the promotion reflects the success the network has had on her watch. CBS has been the most watched network for 10 of the last 11 years, with Tassler adding such series to the primetime lineup as comedy hits The Big Bang Theory and How I Met Your Mother, critical darling The Good Wife, strong procedurals Person Of Interest, Blue Bloods and Elementary — all sold in syndication — and Emmy-winning reality show Undercover Boss. Tassler also landed an elusive summer scripted series hit last year with Under The Dome, something the broadcast networks have struggled to do for two decades. She recently guided CBS’ re-entry into the long-form arena with a new programming unit and a green light for miniseries The Dovekeepers. Additionally, the network’s daytime lineup, where Tassler introduced The Talk and Let’s Make a Deal, has done very well, setting all time highs this season. “Nina’s creative instincts, programming savvy and leadership skills have helped form a hit-making machine that has fueled the Network’s success and benefited the Company’s bottom line,” said Moonves. (more…)