‘NBC Nightly News’ Clocks 11.6 Million Viewers In First Full Week Of Sochi Games

Broadcast from Sochi, NBC Nightly News With Brian Williams beat its first-week total-viewer averages during the Olympics in London, Vancouver, Beijing and Torino. It was the newscast’s biggest overall audience since the week of January 3, 2005. Versus the comparable week at the  Winter Games in Vancouver in ’10 (11.103 million viewers ) Nightly News grew 5%. In the news demo, however, Nightly averaged 3.180 million viewers in its first full week at the Sochi Games —  down 8% compared to same week at Vancouver (3.441 million). However, Nightly at Sochi came in  790,000 demo viewers ahead of World News’ 2.390 million, and 1,058,000 million demo viewers ahead of Evening News’ 2.122 million. (more…)

This article was printed from https://deadline.com/2014/02/nbc-nightly-news-clocks-11-6-million-viewers-in-first-full-week-of-sochi-games-685721/