Sochi Olympics Ratings Up From Vancouver For The First Time In A Week; ‘Star Crossed’ Off To Soft Start

U.S. Olympians’ two milestone results yesterday — a first-ever gold in ice dancing and the first two-man bobsledding medal in 62 years — as well as Bob Costas’ return to NBC’s Olympics coverage after a sick leave, helped reverse the streak of Sochi ratings declines vs. the Vancouver Games. (It also gave a boost to the premiere of The Tonight Show Starring Jimmy Fallon.) Last night’s NBC primetime Olympic broadcast drew 23.5 million viewers, up 11% from the comparable night of the 2010 Olympics in Vancouver and a 5.6/15 in 18-49, up 4%. That is the first time the tape-delayed Sochi Olympics had edged the partly live Vancouver Games since last Tuesday.

Related: ‘Tonight Show’ Luge Gag Delights ‘Today’ Team: Video

Fox’s dramas kept steady against the Olympics. Both Almost Human (1.6) and The Following (1.7) matched their series lows from last Monday. ABC’s The Bachelor (2.2) was down a tenth from last Monday to tie a series low, while Castle (1.7) dived 19% from its last original, which did not face the Olympics, also tying a series low. CBS aired comedy repeats and a new Intelligence (1.2), down a tenth from last week. (more…)

This article was printed from https://deadline.com/2014/02/sochi-olympics-ratings-up-from-vancouver-for-the-first-time-in-a-week-star-crossed-off-to-soft-start-684988/