OSCARS: Final Voting Officially Open, But Did Some Members Jump The Gun?

Final voting for the 86th Annual Academy Awards has now officially opened as of 8 AM PT today. Consider it the Academy’s Valentine’s Day gift to members: the chance to determine Oscar winners in all 24 categories, open to ALL voters for the first time. Despite the Academy’s press release noting voting begins today — both online or, if requested, by paper ballot — some members have told me they were surprised to receive their paper ballot in the mail as early as Monday of this week. So actually voting may already be finished for some early birds who requested, got, and maybe mailed their ballots in already. It’s significant since studios are running some very expensive Phase 2 campaigns timed to peak with the beginning of voting.

Related: OSCARS: Jennifer Lawrence Set To Present

My guess is most ballots will be coming in closer to the announced final deadline of February 25 at 5 PM PT. That’s because, as previously noted on Deadline , the Academy sent a 13-disc package to all members last week containing all nominees in the Foreign Language Film, Documentary Feature and Live Action, Animated and Documentary shorts categories. That’s a lot to get through even if you’ve already seen the major contenders in the tightest Best Picture race in years, as well as other categories. Also, the Academy is strongly encouraging members to vote online, which gives a voter more time to cast a ballot. The process, which was troubled in its first year, has been widely praised by members this time around. They made it a lot easier — plus it saves you a stamp. (more…)

This article was printed from https://deadline.com/2014/02/oscars-final-voting-now-officially-opens-but-some-members-may-have-jumped-the-gun-683358/