UPDATE, 12:05 PM: NBC added weekend stats to its Olympics-fueled evening-news ratings victory lap. Nearly 16 million viewers tuned in to NBC Nightly News With Brian Williams on Sunday; 11 million tuned in on Saturday as Williams anchored live from Olympic Park in Sochi, Russia. In the news demo, the broadcast clocked a 2.8 rating Saturday and a 4.2 rating Sunday. Sunday’s crowd of nearly 16 million is 10% better than the newscast fared on the first Sunday of the 2012 London Summer Games, and 14% better than first Sunday of the 2010 Vancouver Winter Games. In the news demo, NBC noted Sunday’s newscast came in 8% better than that first Sunday at the Vancouver Games, suggesting it falls shy of the demo ratings for the comparable Sunday of the London Games.
Saturday’s total viewer tally was the evening newscast’s best since the first Saturday of the London Games, but best in the news demo since the second Saturday newscast of those London Olympics.
PREVIOUS, 11:35 AM: About 29 million people watched broadcast evening newscasts last week. That’s the biggest broadcast evening news haul in more than 9 years — since the week of January 17, 2005, aka the week of George W Bush’s second inauguration. (more…)