UPDATE 1:50 PM: The results are in for NBC‘s primetime coverage of the 2014 Winter Olympics last night. The tape-delayed 8-11:02 PM broadcast of the first Monday of the Sochi Games averaged a 12.8/20 national household rating and 22.4 million viewers. That’s down 10% from the 14.2/22 ratings for the almost-live coverage from Vancouver on the comparable day in 2010 (on the Presidents Day holiday) and an 11% drop from the 25.2 million viewers.
Based on the first few nights of the Games, a trend seems to be emerging: In the context of comparing the past two Winter Olympics, the gold goes to Vancouver. However, Monday night’s Sochi ratings and viewership were even with the 12.8/20 results NBC saw for the first Monday of Torino and up 6% in viewership with 21.1 million who watched on the same night eight years ago. Still, the 6.4 rating in adults 18-49 and viewership totals last night gave NBC the strongest primetime performance ever by any network against its rivals on a Monday. The network beat the combined totals of CBS, ABC and Fox by 35% in 18-49 and by 27% in viewers.