HLN said this morning it will reformat and rebrand itself this year to become “the first TV network for the social media generation.” The network vowed to “redefine TV news and information, driven by what’s trending, being shared and going viral across all screens.” Taking its assignments from “today’s connected and wildly social generation,” HLN said it will curate the news from across all platforms. In HLN EVP and GM Albie Hecht‘s announcement, the network bragged that, from here on out, its headlines will be “ripped from the most ‘plugged-in’ sites and blogs”, and that it will make it its mission to share the “trending news, viral events and stories that have viewers most obsessed, plus discover emerging social stars.”
The first acquisition in the newly reformatted HLN is a customized version of the syndicated television show RightThisMinute premiering tonight and airing weeknights 10-11 PM ET. HLN claimed the program would be “the first daily broadcast series devoted to finding the most captivating web videos and the stories behind them as they break, often before going viral.” RightThisMinute is produced by MagicDust Television and syndicated by MGM Domestic Television Distribution.
Today’s announcement: (more…)