Turner’s Adult Swim Block Expands To 8 PM

Already a force to be reckoned with in late-night, Turner’s Adult Swim is making a big play in primetime. Currently airing from 9 PM-6 AM, Adult Swim will add an extra hour to start at 8 PM effective March 31. In part to offset the loss of an hour to Adult Swim, Cartoon Network will be introducing a new portfolio of original content online at CartoonNetwork.com and other branded digital platforms. In another change for Turner’s Animation, Young Adults and Kids Media portfolio of networks, Boomerang, the 24-hour commercial-free channel airing classic cartoons, will be introducing ads.

Related: Adult Swim’s ‘The Eric Andre Show’ Renewed For Third Season
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This article was printed from https://deadline.com/2014/02/turners-adult-swim-block-expands-to-8-pm-676653/