AMC Entertainment Denies Report That It Opposes NATO’s New Trailer Guidelines

Looks like Variety got carried away this afternoon with a story that says “several prominent exhibitors” are rejecting the National Association of Theatre Owners‘new voluntary guidelines calling for a two-minute cap on movie trailers. movie-theaterThe site named two chains — Cinemark and AMC Entertainment — saying that their defection raises “the question of why NATO is pushing the issue at all.” Just one thing: AMC denies the story’s claim that it “has reversed its position” after its rep on the NATO board voted for the new guidelines. “AMC Theatres is in full support of the voluntary NATO In-Theatre Marketing Guidelines, which at their core are about the more efficient and effective use of our industry’s marketing resources,” the company says. “Recently published letters, articles and commentary we’ve seen throughout the industry badly misrepresent the intent of these guidelines. As has always been our practice, this and all studio dealings will be handled directly with our distribution partners as we seek to maximize the box office performance of their films, and we expect that practice to continue.” (more…)

This article was printed from https://deadline.com/2014/01/amc-entertainment-denies-report-that-it-opposes-natos-new-trailer-guidelines-674921/