Dear Kathy Bates,
Me again – writing to make sure you’re aware that last night, the season finale of your FX miniseries American Horror Story: Coven attracted nearly 6 million viewers counting its premiere run and encores — and that nearly 4 million of them were 18-49-year-olds. Hope you’re also aware it’s the most watched AHS finale ever — 85% better than the AHS: Asylum finale in overall audience and 72% in the demo — and that, overall, Coven is the most watched in the AHS franchise.
Maybe more important to you. The full season ranks among the Top-20 shows on TV in delivery of 18-49 year olds, and among the Top 5 in cable.
The first run of the season finale episode delivered more than 4 million viewers — nearly 3 million of whom fell into that key age bracket. Of course, I’m sure you know initial numbers don’t tell the whole story, since your show is one of the more heavily DVR’d. And, through 10 weeks on a Live+7 basis, American Horror Story: Coven has averaged more than 7 million overall viewers and more than 5 million demo viewers, to rank as the No. 3 scripted drama in basic cable, behind only The Walking Dead and Breaking Bad. (more…)