BSkyB posted £3.75B in adjusted revenues for the six months ended December 31, 2013, up 7.6% on the comparable period in 2012, the company said this morning. Operating profit dropped 8% to £595M compared to the same period the year prior. Still, that was slightly better than the £586M some analysts had predicted as Sky faces increasing rivalry from BT over sports rights. Adjusted earnings (EBIDTA) were stable at £813M. Of note, there was strong demand for subscription products including TV, telephone and broadband with 873,000 signed up in the last three months of 2013; 42% more than the similar period in 2012. The operator now has over 5.1M broadband subscribers. Churn, one of the elements that investors are keeping a close eye on, was 10.8% for the period, up .5%, but down .2% for the final quarter. On-demand usage also increased threefold in the last quarter. Shares in the 21st Century Fox-controlled pay-TV provider were up 4.6% in morning London trading.