CBS And Nielsen Expand Agreement To Measure Cross-Platform Audiences

NEW YORK – January 29, 2014 – Nielsen, a leading global provider of information and insights into what consumers watch and buy, and CBS Corporation today announced the expansion of their longstanding relationship with a focus on advancing the state of cross-platform audience measurement and will continue to allow for the use of Nielsen data as a key metric in valuing their content.

The long-term agreement includes several strategic research initiatives such as the creation of attitudinal and behavioral segmentations that enable more discrete precision marketing and facilitate a deeper understanding of the path to purchase and resulting ROI of advertising activities. (more…)

This article was printed from https://deadline.com/2014/01/cbs-and-nielsen-expand-agreement-to-measure-cross-platform-audiences-673088/