PILOT SEASON: Walls Of Vertical Integration Fall Down As Orders For Projects From Rival Networks’ In-House Studios Skyrocket

It was 1999, the height of the cold war among the broadcast networks. Following the 1995 elimination of the fin-syn rules, which allowed networks to begin producing their own series, ABC, CBS and NBC started building up their in-house production arms with one mandate —  to churn out product the nets would own. Cross-pollinating was considered almost heretic. Then in 1999, an ABC-based company, Jerry Bruckheimer TV, didn’t fold after getting a “no” from the network on its CSI pitch, instead setting the forensic drama at rival CBS. But vertical integration got in the way, with ABC deciding it wouldn’t be prudent to subsidize a rival by deficit financing the newly picked-up series — a $1 billion blunder for Disney as CSI went on to become a global hit. The last-minute pullout by ABC that left CBS scrambling put extra chill on the networks’ willingness to buy from the in-house production company of another network. (Fox sibling 20th Century Fox TV had long established itself as a major studio selling to everyone.)

Related: The Challenges Of Bypassing Pilot Season

Fast forward to 2014 when a whopping 10 projects from ABC Studios (5), Universal TV (3) and CBS TV Studios (2) have received series or pilot orders at rival broadcast networks so far, with pickups still underway. Here is how we got here. The ice among the broadcasters started to thaw a little in the mid-2000s. ABC’s in-house studio landed another hit on CBS with drama Criminal Minds, which it stayed with, and NBC’s production arm fielded a couple of short-lived series including Worst Week for CBS and Sons And Daughters for ABC. During the 2011 pilot season, there were two pilots from ABC’s, CBS’ or NBC’s production arms at CBS-Television-Studios-Turquoise-Background-paramount-pictures-corporation-19259077-720-540rival networks: Weekends At Bellevue at Fox from Universal TV’s predecessor Universal Media Studios, and Ringer at CBS from ABC Studios. (Fox and UMS had an existing relationship via Fox’s hit drama House, sold by then-independent Universal Television just before its merger with NBC, while ABC Studios pulled out when Ringer moved to CBS sibling the CW.) (more…)

This article was printed from https://deadline.com/2014/01/pilot-season-walls-of-vertical-integration-fall-down-as-orders-for-projects-from-rival-networks-in-house-studios-skyrocket-672249/