DirecTV And Dish Network Will Team To Sell Political Ads

Dish DirecTVEL SEGUNDO, Calif. And ENGLEWOOD, Colo., Jan. 27, 2014 – DIRECTV (NASDAQ: DTV) and DISH Network L.L.C., a wholly owned subsidiary of DISH Network Corporation (NASDAQ: DISH), have joined forces to offer an addressable advertising platform of unprecedented scale and reach for political campaigns. The strategic relationship will allow participating statewide political campaigns to target their TV ads at the household level within 20+ million DIRECTV and DISH homes.

The DIRECTV-DISH arrangement will focus on political TV advertisements only, while the companies’ other media sales efforts will continue to operate independently. (more…)

This article was printed from https://deadline.com/2014/01/directv-and-dish-network-will-team-to-sell-political-ads-671698/