NBC Newscast Widens Overall Audience Lead But Loses Ground In News Demo

NBC Nightly News widened its total viewer advantage over ABC World News by 50% last week, compared to the same week last year. Brian Williams’ newscast finished last week 936,000 viewers ahead of ABC. But in the news demo, NBC’s lead over ABC shrank 38%, from 249,000 viewers same week a year ago, to 154,000 last week.

CBS also was up in overall audience – 4%, to 7.485 million viewers – but down in the demo, by 13%. ABC fell in overall audience by 1% and was down the least of the three, percentage-wise, in the news demo – 3%.

For the week, NBC’s newscast logged 9.404 million viewers, ABC’s 8.468 million and CBS’s 7.485 million. Collectively that’s about 25.4 million people getting their evening news from broadcast TV.

This article was printed from https://deadline.com/2014/01/nbc-newscast-widens-overall-audience-lead-but-loses-ground-in-news-demo-669317/