The Weather Channel In Open Letter To DirecTV: You Really Oughta Waive Fees For Your Customers Who Want To Flee

On a day when a blizzard blanketed a large chunk of the country in snow and ice, there’s a new offensive in the carriage war between DirecTV and the Weather Channel. As the blackout continued during the whiteout, TWC has fired off an open letter to the satcaster’s board (read it here). The missive, signed by the Weather Company Chairman and CEO David Kenny, urges DirecTV to waive termination fees for customers who want to switch to a provider that carries the Weather Channel. “We have heard from viewers across the country, like Heather in Texas who wrote, ‘We just signed on with DIRECTV.…Had I known this was going to happen I would NOT have signed up. I read the fine print (too late) and found that they can do that. It’s wrong.’” The letter, dated tomorrow, closes with a near-plea for expediency: “As our team of more than 220 expert meteorologists tracks winter storms, wildfires in Southern California, and many other potential weather emergencies, a prompt reply—not to me, but to your customers—would surely be appreciated.”

Related:
Weather Channel Pushing Public Safety Image After DirecTV Blackout
DirecTV Hits Back In Weather Channel Spat, Citing Customer Complaints

All this comes on the heels of the Weather Channel’s weekend session at TCA, when execs reiterated their claim that DirecTV’s blackout — which began January 14 at midnight ET.  is putting Americans at risk. The Q&A with TV critics was one day at Moody’s warned that the channel’s bond rating could suffer if the satcaster dispute continues. Read TWC’s press release that accompanied its letter to DirecTV below:
(more…)

This article was printed from https://deadline.com/2014/01/the-weather-channel-open-letter-directv-669167/