The new year has barely started, yet I already have a candidate for the eventual list of 2014’s most influential media execs: MLB Advanced Media CEO Bob Bowman. His sports-focused streaming video and Internet operation is poised to become an entertainment power following the announcements at International CES this month that it will drive two potentially ground-breaking new services. On February 24, WWE will launch a subscription-based online video channel, WWE Network, that will include live and on-demand library programming. (Bowman sat on the WWE board from 2003-2008.) And Sony turned heads with its plan to introduce a Web-based pay TV service that will include live programming from channels that are only available now to subscribers of traditional cable, satellite, and telco video services. MLBAM’s state-of-the-art infrastructure already handles live and on-demand streaming for college basketball’s March Madness, CBS Sports, and ESPN3, as well as Glenn Beck’s TheBlaze TV and in 2012 handled Obama for America campaign videos. As its business grows, financial types wonder whether baseball execs might take MLBAM public. So it’s a heady time for Bowman, who became Michigan’s state treasurer in 1983 at age 27 and went on to become COO of ITT Corp. Deadline checked in with the MLBAM chief to find out more about his plans with WWE and Sony, and the prospects for streaming video. Here are his thoughts, edited for length and clarity.
DEADLINE: Why do you consider the WWE Network so noteworthy?
BOWMAN: Economically it’s one of our largest clients for sure. In that sense it’s incredibly important. But what’s more important than dollars is this is the most vertically integrated brand in America. Vince McMahon controls everything soup to nuts — from the idea in his head to how it appears on every screen around the world. And he just demonstrated [at CES] he’s going to try and change what the economic rules are. He’s in an ideal situation to do that. That’s why a lot of the content players are going to watch this very carefully. (more…)