Studios Choking Off 3D Blu-Ray Demand?

EXCLUSIVE: There’s an accusation that Hollywood studios are holding back their hottest 3D Blu-ray releases, including Avatar 3D and Toy Story 3, until they see how much demand there is for the new format. This is despite manufacturers needing to sell 3D BD players in the run-up before Christmas. London based consultancy Screen Digest says studios including Fox, Paramount, Universal, and Warner Bros are only making a handful of 3D Blu-Ray titles available on the shelves before December –- and risking choking off demand for what Blu-ray’s long-awaited killer app. Screen Digest predicts that, by 2014, 75% of U.S. homes that have 3D-enabled TV sets will be able to show 3D BDs. And that 28% of U.S. homes will have 3D TVs within 4 years. Right now, only 25 3D BD discs will go on sale before Christmas, but only 6 of these will not be bundled along with 3D hardware. This means (more…)

This article was printed from https://deadline.com/2010/09/hollywood-risks-choking-off-3d-blu-ray-66638/