The Sundance Film Festival market gets underway tonight, and it could start with a bidding bang for Whiplash, seen here first as a short and now a feature starring Miles Teller as a drummer trying to survive his ruthless school band conductor (J.K. Simmons). Then again, buyers could find it’s not the second coming of Precious, Beasts Of The Southern Wild, or last year’s gem Fruitvale Station. It will still sell if that happens, it will just take longer, with its prospect for a meaningful theatrical release dimming with each passing day.
More than any recent year in memory, this Sundance program might well have been programmed by Butch Cassidy And The Sundance Kid screenwriter William Goldman, because of how the fest follows his famous adage about Hollywood that “Nobody knows anything.” It’s harder than usual to predict this fest’s breakout films because nothing jumps off the page as a can’t-miss. How does that make buyers feel? One buyer likened himself and his competitors as being like a bunch of old men on a beach, with shorts, black socks, and metal detectors, combing the sand for that diamond ring someone dropped amidst the beer can pull tops and other debris. “You’ve got to cover the whole beach or you’ll miss something,” he said. “On paper, a lot of these films have good casts and potential until you see them, get disappointed and find something in the little movie which has no stars, and is much harder to market,” the distributor said. “There are so many buyers here and so much competition, you really have to be on your toes and see everything.”
There is a sense of deja vu here for the number of past Sundance directors returning with projects (they include Zach Braff, Mike Cahill, Richard Linklater, Lynne Shelton, Gregg Araki and Jake Paltrow), but also because of programming decisions which seem to increasingly bring the fest back to its origins of prizing smaller left-of-center fare. (more…)