TCA: CW’s Mark Pedowitz Touts Pilot Model Success, “Bullish” On ‘Reign’ & ‘Flash’

Like Nina Tassler, who runs sibling network CBS, the CW President Mark Pedowitz too plans to stick with the traditional pilots season despite Fox’s decision to abandon the model, announced by chairman Kevin Reilly on Monday. “We do not do that many pilots,” he noted. Indeed, the biggest complaint about pilot season has been the pressure to cast and produce so many pilots in so little time, chasing the same talent. The CW makes about eight pilots, about a third of the number most of the Big 4 networks, and the network doesn’t go for the same actors as its shows feature younger characters mostly cast with up-and-coming actors. Pedowitz also talked up the CW’s high pilot-to-series ratio, which is closer to a cable network than a broadcaster. In moving away from pilot season, Reilly said he was hoping to improve the network’s batting average, with fewer pilots and most of them going to series. In the CW’s two development seasons under Pedowitz, the network made eight pilots each year, with four of them going to series in 2012 and five in 2013, a very high percentage for a broadcaster. “For us it’s a very efficient system, and you learn things that you would never have seen otherwise,” Pedowitz said. “We are perfectly happy with the traditional system but wish Kevin well.”

Related:
CBS’ Nina Tassler: “Pilot Season Is Not Perfect But Works For Us”
Fox’s Abolishment Of Pilot Season: Practical Guide To How Will It Work
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This article was printed from https://deadline.com/2014/01/tca-cws-mark-pedowitz-touts-pilot-model-success-bullish-on-reign-flash-665016/