Weather Channel Pushing Public Safety Image After DirecTV Blackout

Weather Channel DirecTVWhen it rains, it pours. Hours after pulling its service from DirecTV following failed carriage talks with the satcaster, NBCUniversal-owned The Weather Channel announced a new initiative in its campaign to boost its status as a public utility. The company said it will start promoting new weather emergency Twitter hashtags #GotFuel, #NoFuel and #PowerLineDown established by the White House, FEMA, and the Department of Energy, adding to recent efforts to rebrand as a key resource for information in the event of natural disaster and weather emergencies. TWC says its promotion of said hashtags “will enable local citizens to report important emergency information” and thus aid “survivors, first responders, FEMA, DOE and utility companies” in the face of emergency. The timing isn’t coincidental. (more…)

This article was printed from https://deadline.com/2014/01/weather-channel-pushing-public-safety-image-directv-blackout-hashtags-664148/