UPDATE, 10:25 AM: In time-adjusted fast nationals, NBC‘s Golden Globes telecast drew 20.9 million viewers, up 6% over last year to rank as the most-watched Globes since 2004. In adults 18-49, the awards show’s 6.5 rating was up 2% compared with last year and a seven-year high. The Globes have now increased their numbers in both years that Tina Fey and Amy Poehler have hosted.
PREVIOUS UPDATE WITH MORE RESULTS, 6:46 AM: Maybe NBC and Dick Clark Prods. should try to make Tina Fey and Amy Poehler permanent Golden Globes hosts? A second hosting turn by the female duo, who also are set to return in 2015, resulted in another ratings bump for the awards show last night. In time-adjusted metered-market households, NBC’s three-hour live telecast drew a 14.1 household rating/21 share, up 8% from last year, which was the Globes’ best metered-market result since 2007. Now the Golden Globes hit a seven-year high, logging their best result since the January 15, 2007 telecast (16.0/23). It was the highest rating for the awards show since introducing a host in 2010. Local people meters results indicate a 4% increase in adults 18-49 from last year in the top markets. Like last year, the Golden Globes aired on a night of an NFL overrun. Last year, when the football game aired 7 minutes into the Globes telecast, this year it ended three minutes earlier, at 8:04. It was a strong AFC Divisional Playoff game in which the Denver Broncos held off the San Diego Chargers. It drew a 25.1/42 in the metered markets from 4:45-8 PM, up 5% from last year. The game also lifted CBS’ 60 Minutes (4.2 in 18-49, 17 million) at 8 PM and The Good Wife (1.8, 9.9 million) at 9 PM to season highs in the demo (though there will likely be downward adjustments in the finals, especially for 60 Minutes) and bagged the network a nightly win adults 18-49 and total viewers. At 10 PM, The Mentalist (1.7, 9.4 million) was up a tenth. (more…)