ABC Marketing Co-Head Steps Down

New ABC Entertainment Group president Paul Lee has made his first executive move. EVP marketing Mike Benson is stepping down, leaving fellow EVP Marla Provencio as the sole head of the network’s marketing department. Lee is said to be looking to go in a new direction with the network’s marketing strategy. Benson and Provencio were named EVPs marketing for the ABC Entertainment Group in June 2009, overseeing together all marketing for ABC’s primetime and late-night programs. Benson joined ABC Entertainment in 1998 as SVP advertising and promotion. The move comes as ABC is wrapping up its fall launch marketing campaign designed to support the network’s seven new fall series.

This article was printed from