RATINGS RAT RACE: Low Start For Fox’s ‘Enlisted’, ABC & CBS Series Up In Return

Fox pushed the original Nov. 8 premiere date for Enlisted to January so the slapstick single-camera comedy about three brothers and a group of misfits on a small Army base could get more promotion on the network’s highly rated NFL coverage. That didn’t seem to have help much as Enlisted launched to a 0.7 among adults 18-49 last night, tying ABC’s ill-fated limited series The Assets as the lowest debut on the Big 4 networks. The expectations for Enlisted weren’t high. It is paired with Fox comedy Raising Hope which, once a solid anchor on Tuesday, has been wilting in its new Friday home. The veteran managed a 0.8 in 18-49 at 9 PM last night, holding onto half of its Bones (1.5, down 12% from its last original on Dec. 6) lead-in. Enlisted‘s underwhelming 0.7 at 9:30 PM was on par with what Raising Hope had been delivering in the time period.

ABC won the night in adults 18-49 powered by the two top programs in the demo, Shark Tank (2.1/6) and 20/20 (1.7/5), both delivering season highs. Its comedy Last Man Standing (1.5) finished tied for No.3 for the night among 18-49. ABC’s entire entertainment Friday lineup returned higher from a month-long hiatus. Last Man Standing at 8 PM was up 25% from its last original on Dec. 13, Neighbors (1.1) was up 22%, and Shark Tank was up 5%. The tide lifted 10 PM anchor 20/20, which rose 13% from last week. Following a repeat of the Intelligence premiere (0.9), CBS’ Friday dramas also returned up. Hawaii Five-0 (1.5) was up 15% from its last original on Dec. 20, Blue Bloods (1.5) was up 25%. Both drew their largest audiences of the season, 10.44 million and 12.49, respectively. CBS won the night in total viewers. Facing original competition on the other nets, NBC’s dramas Grimm (1.3) and Dracula (0.8) both slipped from last week, by 13% and 11%, respectively. They weren’t helped by the network’s decision to air an Olympics special at 8 PM (0.8), which delivered half of what Dateline normally logs in the hour.

This article was printed from https://deadline.com/2014/01/ratings-rat-race-low-start-for-foxs-enlisted-abc-cbs-series-up-in-return-662480/