TiVo has a special relationship with the International CES. In 1999, the company helped to popularize the reputation of what was then known as the Consumer Electronics Show as a showcase for cutting-edge technology when it introduced visitors to the DVR. The device promised to revolutionize television by divorcing TV viewing from the network-dictated timetable, and empowering people to skip over ads. Now about half of all homes have a DVR, and TiVo CEO Tom Rogers is navigating his company through new changes in technology and business that will even more dramatically change where and how people watch TV. Deadline caught up with him at the Las Vegas confab this week to see what forecasts about the medium are real — and which ones are just hype. Here are his thoughts, edited for length and clarity.
DEADLINE: People at CES always sound enthusiastic about the state of TV. You have a different view.
ROGERS: If you walk out on the floor of the Consumer Electronics Show you’re hit by everything that’s cool about the future of television. The reality is that television is still playing total catch-up and is behind the eight-ball compared to where music is to the consumer. What happened to music is that the industry got crushed. But what came out of that was a consumer model where you can get anything out there and get it in streaming form or downloadable form, to any device in an aggragated form, a la carte, personalized. Really, it’s a wonderful model for the consumer. And television is not there. (more…)