This would appear to be the potentially revolutionary virtual pay TV service that’s been widely anticipated by the media elite. Sony Computer Entertainment Group CEO Andrew House told the International CES confab that the Sony Entertainment Network will be introduced as a “new cloud based service in U.S. this year” and it will include the “most popular live TV programs combined with a large library of VOD content” — although he offered no specifics. It will have “an intuitive and dynamic interface that gets to know you.” Users won’t need multiple boxes, and can view across devices. They also can harness social media connections and their own viewing history to help discover new shows. House — given a segment to talk during Sony CEO Kazuo Hirai’s keynote — says that Sony “will make TV a more personalized and dynamic service” adding that “no other company is better poised to lead the TV revolution than Sony.” The big question is whether Sony will be able to offer pay TV channels apart from the conventional cable and satellite bundles. If it can, then the service might promote cord-cutting — which could upend economic assumptions for traditional media companies.