ID PR Expands Film Unit: Two Weinstein Co Flacks Don't Quite Abandon Ship

The very act of Dani Weinstein (no relation to Harvey or Bob) and Sara Serlen abandoning The Weinstein Co now when the indie appears to have some decent Oscar contenders speaks volumes. (I hope ID PR makes sure those Weinstein Co checks clear before it starts repping those indie films for awards season.) Then again, TWC can’t fool all of the people all the time, and its financial troubles have endlessly haunted what’s left of its employees after so many layoffs and resignations. My personal kudos to both Dani and Sara: they always kept their cool in the middle of some very tough questioning from me over recent months. Their news is below. Meanwhile, ID PR keeps expanding despite the mergers and consolidations in the Hollywood PR game now. Gotta hand it to Kelly Bush: she knows how to run a business:

LOS ANGELES/NEW YORK, SEPTEMBER 9, 2010 – ID has tapped longtime The Weinstein Company film publicity executives Dani Weinstein and Sara Serlen as Senior Vice President and Vice President, respectively, CEO Kelly Bush and COO Mara Buxbaum announced today. Weinstein will lead ID’s Film Department from its New York office.

In addition, ID recently promoted veteran publicists, Carrie Byalick, Jodi Gottlieb and BeBe Lerner to Senior Vice Presidents. The agency recently made two New York hires with Randi Peck as VP in Entertainment & Brand Strategies and Rhett Usry as a Senior Publicist, who has a concentration in music and talent.

Weinstein and Serlen, along with ID’s existing Film department, will continue to work on film release campaigns and represent The Weinstein Company on a number of their film titles including Amir Bar-Lev’s The Tillman Story, narrated by Josh Brolin; Tom Hooper’s The King’s Speech, starring Colin Firth and Geoffrey Rush; Julian Schanbel’s Miral, starring Hiam Abbass, Freida Pinto and Alexander Siddig; Sam Taylor-Wood’s Nowhere Boy, starring Aaron Johnson, Anne-Marie Duff and Kristin Scott Thomas; and John Wells’ The Company Men starring Ben Affleck, Tommy Lee Jones, Chris Cooper and Kevin Costner.

“Today’s news allows us to continue to expand and develop our capabilities, as well as reinforce our commitment to our clients, colleagues and the team at large,” said Kelly Bush. “We’re very excited about the future.”

Dani Weinstein has been working with Miramax and The Weinstein Company for the past eleven years, six of which she led the publicity department. Weinstein has overseen PR campaigns on a number of prominent titles including Stephen Daldry’s The Reader, Quentin Tarantino’s Inglorious Basterds, Michael Moore’s SICKO and Woody Allen’s Vicky Cristina Barcelona to name a few. She has also worked on other successful films such as Martin Scorsese’s Gangs of New York and The Aviator as well as Anthony Minghella’s Cold Mountain. Her work has helped garner 58 Academy Award nominations with nine wins. (more…)

This article was printed from