‘Shark Tank’ Marathon Snags CNBC’s Biggest Numbers In Six Years

CNBC announced today its New Year’s Day marathon of off-net Shark Tank repeats drew its largest average audience in the news demo in six years — something you’d think CNBC would scarcely admit unless it knew it could be provided against it. And yet, there CNBC was, boasting its New Year’s Day marathon had drawn more than 4.2 million unique viewers, averaging more than 540,000 total viewers and 240,000 adults 25-54 from 8PM-2AM ET. During its peak hours, CNBC said with pride, it averaged nearly 700,000 total viewers and 300,000 adults 25-54, ranking No. 1 during the 10 PM hour among all cable news networks in 18-49, 25-54 and 35-64 demos. The 10 PM telecast was CNBC’s most-watched program in three years, while the 9 PM telecast was CNBC’s highest-rated among adults 25-54 in three years, the network bragged. (more…)

This article was printed from https://deadline.com/2014/01/shark-tank-marathon-snags-cnbcs-biggest-numbers-in-six-years-659379/