Year-End: Brazil Booms & Braces For World Cup; Local Comedies Big In Latin America

YearEnd2013_badge__131227212819__131230220451It’s estimated that Latin America‘s share of the global filmed entertainment market will hit $6.8B by 2017, according to a recent PricewaterhouseCoopers report. But will the region’s biggest country, Brazil, continue its growth? And how is Hollywood planning for next year’s World Cup? Elsewhere in the region, local language commercial fare was big for the studios. Here’s a look back at 2013 and some thoughts for the future in some of the Latin American territories:

BRAZIL
flag-brazil-XLKeen to take advantage of a prime holiday release date, Lionsgate sent The Hunger Games: Catching Fire to Brazil ahead of any other territory in November. The sequel tripled the first film’s opening take there and now has about $17.6M to date. Brazil has grown steadily, but I’m told it’s underserved with about 2,500 screens for a population of over 201M. Box office in 2012 was $737M, a 6% increase on the previous year, and 2013 looks set for another jump once the final figures are tallied. As of late November, it was already up 9.5% and December brought releases of The Hobbit: The Desolation Of Smaug and comedy Till Luck Do Us Part 2, the sequel to 2012’s No. 1 local film Até Que A Sorte Nos till luck do us partSepare by Roberto Santucci (replete with cameo by Jerry Lewis). It’s been a strong year for local comedies including André Pellenz’ Minha Mãe E Uma Peça: O Filme and Meu Passado Me Condena: O Filme. Market share for Brazilian movies in 2012 was 9.5%, which was down from the previous year. But it should be higher in 2013. Still, some are skeptical that overall sales can keep up apace in coming years. A studio exec says they have “a hard time seeing Brazil jump” any further. The country “had this big boom with a lot of local stuff, but it’s hard to see it doing it again. They’re so driven by (movies like) The Avengers. They love that stuff.” Another U.S. studio exec contends, “Brazil has slowed. The cost of exhibition is very high as they are under-screened. But local productions drive growth as do family movies like Rio.” (more…)

This article was printed from https://deadline.com/2014/01/year-end-brazil-booms-local-comedies-big-in-latin-america-657395/