The Specialty Box Office went up against an onslaught of studio hardware in what could shape up to be a record-breaking holiday weekend overall. With a number of new or almost new power-houses vying for moviegoer dollars, The Weinstein Company bowed its star-packed August: Osage County in 5 theaters in what will surely be the beginning of a sizable run after putting off its initial planned theatrical roll out in the fall. The film grossed almost $180K for a $35,895 screen average. That number easily gave the film starring Meryl Streep, Julia Roberts, Ewan McGregor, Chris Cooper, Benedict Cumberbatch and others the highest specialty PSA of the weekend, but given its lauded cast and awards possibility, including its Golden Globes noms, its initial prowess at the box office suggests the title has room to dazzle. TWC will move the Toronto Film Fest title outside its exclusive New York and L.A. runs into two additional markets next weekend before going wide the following week.
TWC noted August: Osage County had an A- Cinemascore and said its exit polls were “through the roof.”
Also notable this weekend, Universal opened its Mark Wahlberg and Taylor Kitsch starrer Lone Survivor in limited release. Though not a straight “Specialty” title, the studio went for a two theater bow for the true-story drama adapted from Navy SEAL Marcus Luttrell’s memoir of 2005’s failed Operation Red Wings, in which 19 soldiers died. Uni is hoping to gain awards traction for the pic, and it did start off solid at the box office grossing $92,468 in two runs for a $46,234 average. (more…)