Jeffrey Pollack, who was a writer-producer on the TV series The Fresh Prince Of Bel-Air, directed the 1997 feature film Booty Call starring Jamie Foxx, wrote and directed the 1994 Tupac Shakur hoops movie Above The Rim and co-founded and ran Handprint Entertainment, has died. He was 54. Pollock was found dead on the greenbelt in Hermosa Beach early Monday while apparently out for a jog. An autopsy is pending. Pollack helped create hit NBC comedy Fresh Prince with friend and business partner Benny Medina, who was the inspiration for the show’s title character played by then-rapper Will Smith. The two also launched and ran a management/production production company together, Median/Pollack Entertainment, which later became Handprint with clients that included Jennifer Lopez, Mariah Carey and Tyra Banks. Pollack exec produced two Billboard Music Awards in 1992 and 1993, produced the TV documentary Jennifer Lopez In Concert, and worked with Banks on her talk show. He also directed the 1999 romantic comedy Lost & Found starring David Spade and Sophie Marceau.