New Academy Logo: What Do You Think?

The Academy of Motion Picture Arts and Sciences has unveiled a new logo for the Oscars organization — it’s now prominent on and “puts the Academy into its own logo from which it’s been absent since the inception of the organization”, according to marketing boss Christina Kounelias in an intro video (see it below). The logo comes complete with its own webpage that shows design firm’s 180LA’s inspiration for the update. So is it the new “design system” a creative revelation or as one Deadline staffer suggests a variation on the Federation logo from Star Trek?

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