CNN Chief Jeff Zucker: “We Need More Shows And Less Newscasts”

Among the reasons CNN Worldwide chief Jeff Zucker may be the best thing that’s happened to the news operation in a while is his ability to make noise — Zucker gives great interviews. Most recently, he gave his first one-on-one interview since taking the gig last January, to Capital New York, which reported he “plans massive change at CNN.”

Actually it might be bigger news if he didn’t plan massive change at CNN,  but, anyway, Capital said today that, after almost a year of tinkering, Zucker has concluded that a news channel cannot subsist on news alone.  Zucker’s in good company here, most major news organizations having come to that conclusion a while ago. Capital warned this new thinking is likely to make “CNN traditionalists cringe.” By CNN traditionalists, Capital NY means “older viewers.” The publication also noted CNN’s “vanilla coverage” was once a point of pride. By “vanilla coverage” it means “straight reporting,” which had been CNN’s trademark. Zucker told Capital he wants news coverage “that is just not being so obvious.” He wants more of “an attitude and a take.” (more…)

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