James Franco and Chris O’Dowd have signed on to make their Broadway debuts in Of Mice And Men, the first new production of the John Steinbeck novel in 40 years. It will be directed by Anna D. Shapiro, who won the Tony for August: Osage County. Franco, who has now tried just about every outlet an actor can try, will play George, while The Sapphires star O’Dowd will play Lennie. The play will be staged at the Longacre Theatre with previews starting March 19. It officially opens April 16 and will run through July 27. They’ll start selling tickets January 11. David Binder is producing Of Mice And Men with Darren Bagert, Kate Lear and Barbara Whitman.