The Weinstein Company’s Philomena and holdovers The Great Beauty, 12 Years A Slave, and Dallas Buyers Club lent some zest to the Specialty Box Office this weekend, with Philomena platforming in New York and L.A. in four theaters and grossing $133,716 for a strong $33,429 average. Ahead of the Stephen Frears-directed feature’s roll out Friday, TWC said they expected the film would pique audience attention, especially among the sometimes lucrative mature movie-going set. TWC’s president of theatrical distribution Erik Lomis said the title had very positive word of mouth screenings in various parts of the country including the Midwest, which has motivated the distributor to open the film fairly wide after this weekend.
“It’s right in the range where we were hoping it would be,” said Lomis Sunday morning.”It plays to an older audience, and we knew it would. We think we’re positioned well as it expands nationally next weekend.” Lomis said the film’s exit polls were “through the roof” with 94% giving it an “excellent” or “very good” reaction. Philomena lead Judi Dench starred in 2012 hit The Best Exotic Marigold Hotel, scoring heavily with mature audiences. Fox Searchlight released Marigold to box office acclaim, grossing over $46.4 million domestically last year. On a straight screen average comparison, Philomena‘s opening weekend is actually higher, coming in at $33,429 vs Marigold‘s initial $27K PSA, though that film opened in 27 theaters. TWC, naturally, is hoping to follow some of that film’s success. (more…)