UPDATE, 2:05 PM: The CW’s The Vampire Diaries (1.3 in 18-49) held onto its fast national rating, and Reign (0.7) was down 0.2 due to an NFL pre-emption, but the network still averaged 1.0 in adults 18-49 for the night — beating NBC head-to-head from 8-10 PM on Thursday for the first time with regularly scheduled programming. NBC averaged 1.0 from 8-11 PM but 0.9 from 8-10 PM. Adjusted down were both Fox series — The X Factor (1.5, up .2 from last week) and Glee (1.4, flat) — while Big Bang went up a tenth. With the Latin Grammy Awards, Univision drew 4.6 million total viewers, 2.4 million of them adults 18-49, to finish No. 3 for the night behind CBS and ABC.
PREVIOUS, 10 AM: Is there a more lopsided time slot on TV than Thursdays 8 PM? CBS’ The Big Bang Theory (5.2 in adults 18-49, up a tenth from last week’s fast national) beat the other four shows in the half-hour combined by 11%. And that is with Fox and the CW getting a boost from NFL pre-emptions and before Big Bang gets its customary .1 Live+same day bump. CBS’ freshman comedies also got a week-to-week boost last night, 8% for The Millers (2.8) and 5% for The Crazy Ones (2.2), along with drama Elementary (1.8, up 13%), while Two And A Half Men (2.1) was flat. (more…)