Xbox One’s Hollywood Launch Promotes Games But Not Its Future In Entertainment

A week after its biggest competitor’s successful launch, Microsoft rolled out its own next-generation video game console, the Xbox One, in a midnight party in Hollywood amid hundreds of gamers and a fair smattering of rappers, actors, YouTube personalities and other celebrities of varying wattage. The Xbox One is $100 more expensive than Sony’s PS4 at $499, but more technically capable thanks to included motion, face and voice sensors. Sony’s console sold 1 million units on its launch day a week ago. Both companies will be fighting for consumer attention this holiday season, which kicks off officially in one more week.

Related: Retailers Brace For Holiday-Season Price Wars

At last night’s event at the Milk Studios in Hollywood, as electronic dance music star Deadmau5 and other DJs spun on a stage, the company showed off its biggest games — including some 22 titles exclusive to the platform — to fans who played for hours ahead of the machine’s first official sale at 12:01 AM. But all the night’s noise obscured Microsoft’s broader push, which is that the machine can integrate all kinds of entertainment while easing access to them all. One of the machine’s niftiest tricks is a slick and relatively reliable ability to seamlessly switch between, or even simultaneously watch/use/play, a TV show, the Internet and a game with virtually no delays. The device’s sensors can recognize when a person has sat down in front of it, and automatically open up that person’s customized interface on screen. It can even do so for more than one person at a time. Voice and gesture commands work pretty well, though many reviewers have said the gee-whiz tech isn’t reliable enough yet to completely replace using a hand controller to navigate.

When they introduced the console six months ago, Microsoft reps talked up new kinds of interactive programming being created by Microsoft Studios under former CBS honcho Nancy Tellem. But last night only games were on display. They didn’t even demonstrate the offerings for fantasy football as part of their new deal with the NFL.

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This article was printed from https://deadline.com/2013/11/xbox-ones-hollywood-launch-promotes-games-but-not-its-future-in-entertainment-641539/