A&E Networks Snags Six Premium Sponsors For ‘Bonnie & Clyde’ Triple-Cast
A&E Networks, revving up for its first ever triple-cast, of new four-hour two-night miniseries Bonnie & Clyde, announced today it had lined up six “premium sponsors” on the project — including the 20th Century Fox release of The Secret Life of Walter Mitty, as well as, ironically, Match.com, plus Jeep Cherokee which will use the time to position itself as the “ultimate escape vehicle.”
Lifetime, A&E and History channels will simulcast the miniseries starting Sunday, December 8 at 9 PM ET. Emile Hirsch (Into the Wild) and Holliday Grainger (The Borgias) star in the title roles of Clyde Barrow and Bonnie Parker, the infamous Depression-era outlaw couple; the cast also includes Holly Hunter (The Piano) and William Hurt (Too Big to Fail).
From today’s announcement: (more…)