Alexander Payne‘s black and white drama Nebraska, starring Bruce Dern in the role that nabbed him the Cannes Best Actor Award in May, bowed with solid numbers. The film platformed in 4 theaters, grossing $140K and averaging a healthy $35K. Pic stars Dern as a senior bent on collecting a million bucks in sweepstakes money and Will Forte as the son who reluctantly road trips across state lines to satisfy the old man. The numbers show momentum. Compare to Payne’s previous openings: His last film, The Descendants, opened in 29 theaters in November 2011 with a $41K average, though that film was in color, starred George Clooney, and was set in the sunnier climes of Hawaii. His last road trip movie, Sideways (with Paul Giamatti and Thomas Haden Church), was set in California’s Santa Barbara County and bowed in 4 runs in October 2004 averaging a spectacular $51,769 for a $207K opening weekend gross. Paramount Vantage will expand awards contender Nebraska to 10 markets on November 22.
“We had a strategy of screening early and often,” said Megan Colligan, Paramount’s head of domestic marketing and distribution this week. “Word of mouth is going to be the key here. There’s a strong through line of relatability. Some people will think a movie with octogenarians will think it’s for old people, but their children will relate to connecting with their parents and that has strong emotional pull people will connect to. The comedy community and comics in general love the humor of this movie.” (more…)